Circular Design

TINY THINGS uses a circular distribution model. In the traditional linear distribution model products go from manufacturer to distributor to retail to customer, optionally to be used by another baby, but then end up as waste.

To create a more responsible future, we focus on value chain cooperation with partners and customers.

Our Buy Back Guarantee to consumers provides retailers with a circular option to match pricing of alternatives.

The new way of consuming requires a new way of thinking about design. A circular model has different requirements and we aim to meet these with our product range.

  • Old requirements

    Sell as many as possible

    • Many features
    • Low cost
    • Seasonal
    • High volume
  • New requirements

    Needs to last forever

    • Simple
    • Durable
    • Repairable
    • Refurbishable
    • Shippable